Content marketing is the way of the online marketing future – appealing to both website visitors and the search engines through the publication and distribution of high-value web content. But content marketing isn’t as simple as writing up a few blog posts and linking to them from your social profiles. Take it from the pros – true content marketing requires much more to be successful!
At Smart Kangaroo, our content marketing campaigns focus on three distinct phases of content production and promotion:
Traffic Generation – Our initial priority for new content marketing clients is to attract as many visitors as we can using infographics, blog posts and other content types. This gives our experienced content marketing professionals the data needed to make future content releases even more successful.
Audience Engagement – Working from the data generated by our initial round of content posts, we hone in on the topics that your audience responds best to. This allows us to use future content releases to build a base of repeat visitors who will keep coming back to your site long after our campaign is complete.
Conversions and Profits – With an audience established, the final stage in SSmart Kangaroo’s content marketing campaigns revolves around maximizing conversions amongst your new readers. Using both the content marketing data gathered to this point and our extensive knowledge of digital marketing techniques, we’re able to transform your investment in content marketing into higher product sales and greater overall profitability.
Here’s What We Offer:
Detailed Site Content Analysis
Competitive Content Gap Research
Ghostwritten Blog Content
Internal Link Development
Maximum Search Engine Exposure
Ongoing Blog Management
Dedicated Content Marketing Team
Regular Teleconference and Email Reporting